The client was chuffed. They'd invested £10,000 in a brand-new website - contemporary design, bold hues, and scrolling effects that seemed like magic.

Investing £10,000 in a new website should feel like progress. This client felt exactly that - fresh design, bold visuals and smooth scrolling effects. Everything appeared polished and professional. But beneath the surface, something wasn’t working. The site wasn’t ranking, visitors weren’t converting and Google barely recognised it. So we ran a 10-minute AI audit. No spreadsheets. No manual checks. Just a clean, structured evaluation. What surfaced is exactly what many businesses overlook when they rely on design alone.

You might be excited to publish your newest blog post, but strong content alone is not enough to rank well. If your on-page SEO is disorganised, even great writing can struggle in search results. Many websites publish consistently yet see traffic stagnate or decline. The issue is often not the content itself, but the technical and structural elements supporting it. Fixing a few key areas before you hit publish can help your pages perform better, load faster and align more closely with how search engines interpret information.